Project details

Society for Family Health ran a Community mobilization project to increase the uptake of HTC at New Start clinics to reach 10% HIV positive people. The project was run for The Society for Family Health. The following activities took place over May 2016 – July 2016:

  • Development of a marketing strategy and associated creative material, messaging and IEC collateral to support the campaign
  • Implementation of the campaign across multiple sites across South Africa
  • Monitoring and evaluation
  • LiveMoya achieved programme records, including a yield of 24% at certain sites