I Choose (May – August 2016)

Project details

LiveMoya was tasked by the Society for Family Health (SFH) with designing and implementing a campaign that would increase the demand for and uptake of Medical Male Circumcision (MMC) services at New Start MMC sites. The project ran from 9 May 2016 to 12 August 2016. The main objective was to increase the uptake of New Start Clinics’ Medical Male Circumcision services within specific areas across the country.


Activities involved the following:

  • Training and hiring of non-clinic programmatic staff, namely receptionists and drivers; and develop a logistic system to enhance overall programme delivery
  • Develop marketing strategy and associated creative material, messaging and IEC collateral to support the campaign
  • Implement campaign across multiple sites across South Africa
  • Monitoring and evaluation
  • Produce insights research report and video report for internal and donor use