Articles

Thoughts from GIBS’ Brand Week

LiveMoya attended several of the sessions held during Brand Week at GIBS last week. Thoughts on two of the sessions, namely “Is there a future for […]

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Ongoing confusion between social marketing and…social marketing…

Ongoing confusion between social marketing and…social marketing… A conversation yesterday with a marketing masters student at one of South Africa’s leading academic institutions left me shaking […]

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Marketing also has a choice: A look at food and beverage marketing

Debate over the marketing of products that can be to the detriment of individuals and society is growing. Products such as fruit juice, alcohol, fast food, […]

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Spring! The season for brand discipline

As published on BIZCOMMUNITY 2 Oct 2014 12:50 The arrival of warm weather motivates us to review our eating and exercising habits, and determine what adjustments […]

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